Reduce Your Cost of Funds

Our New Market Elasticity Analysis Reports Let You Lower Cost of Funds and Increase Profitability.

Fear, caused by economic uncertainty, is a new factor driving depositors to the safety and security and insured deposits. You can leverage this trend to lower your cost of funds and increase profits with our new Market Elasticity Analysis.

The Market Elasticity Analysis report projects changes in balances and rates for a specific MSA. It is produced in advance of each quarter and provides projections for each of your major deposit-product types – Checking, Savings, Money Markets, and CDs.

In a low-rate environment, the Market Elasticity Analysis points to specific products in specific markets that can be offered at a lower APY without adversely affecting balances. The result: a lower cost of funds and increased profits.

The Market Elasticity Analysis helps you:

• Identify deposit products that exhibit inverse elasticity, and can sustain lower rates.
• Assess the impact of rate changes on balances of each of your deposit-product type.
• Gain foresight into quarterly projections of APY for each of type of deposit product.
• Gain foresight into quarterly projection of balances for each type of deposit product.